A social content calendar allows you to guarantee that you don’t run the risk of spamming one social channel whilst overlooking another. Content calendars give your team an outline of what content needs to be published at a certain date and time.
After your content calendar for the week is complete, set aside a couple of hours --preferably in the week prior to plan and schedule your content across all of your social platforms. The more you can schedule out posts in advance to go live automatically at the chosen time, the better, because you will have less to deal with during the week. There’s nothing worse than realizing that it’s prime time on Instagram and you don’t have anything to post!
Hashtags are one of the things we get asked about quite a bit! Do they really matter? How many should I be putting in my post? Do I need to separate them with those little dots on Instagram?
Good news. We are giving you the breakdown on hashtags so that you can know what to keep in mind when you’re building your list.
Q: Do they really matter?
A: Yes! Hashtags are one of the easiest ways to make you more discoverable, specifically on Instagram. We call this type of discoverability “stumbleupon” marketing.
Q: How many should I be adding to my posts?
A: Load them up! Instagram allows you to add up to 30 hashtags per post.
Q: Do I need to separate them with dots on Instagram?
A: People do this just for a cleaner look, aesthetically. This separation makes things easier to read when scrolling through the app! Pro tip: to get these to separate, just click enter after each period (make sure there is no space after the period) to get the line break.
Q: What’s the best way to build an awesome hashtag list?
A: There are lots of apps out there that help with hashtag list building. Find one that you like and test how well it works in boosting your posts. Save the list on your notes app or in your Instagram planning tool to make is easy to grab for future posts! We are all about the time savers.
Q: What should I keep in mind when building hashtag lists?
A: You should be thinking about these things: Who is my ideal customer? What do they do for fun? Where do they go? What are they searching for online?