​A social content calendar allows you to guarantee that you don’t run the risk of spamming one social channel whilst overlooking another. Content calendars give your team an outline of what content needs to be published at a certain date and time.
 
After your content calendar for the week is complete, set aside a couple of hours --preferably in the week prior to plan and schedule your content across all of your social platforms. The more you can schedule out posts in advance to go live automatically at the chosen time, the better, because you will have less to deal with during the week. There’s nothing worse than realizing that it’s prime time on Instagram and you don’t have anything to post!