Here are our top tips + tricks for creating your own flat lay and how that helps your brand communicate with it's audience.
Tell a Story
Flat lays are a great way to add variety to your social media content. They are more than just a pretty set up...flat lays can and should tell a story to give your followers a glimpse into your day-to-day lifestyle and behind the scenes.
Get Creative + Keep it Relevant
There are hundreds of flat lay categories, from clothes to office supplies to food to travel... Be sure when putting together your flat lay, it stays relevant to the brand. It wouldn't make sense for a travel company to do a flat lay of clothes, UNLESS they are talking travel-wear tips! It wouldn't make sense for a grocery store to do an office supply flat lay UNLESS they are talking about their work environment or maybe they're hiring for an office position.
Build a Personal Connection
The biggest struggle with promoting a brand over a person is building relationships with it's followers. As we mentioned earlier, flat lays give your audience a glimpse into the day-to-day. This helps brands build a PERSONAL connection to it's tribe and fosters a connection with it's customers.
Now, since we all know you need to match great content with an equally amazing image, here are some photo tips we've picked up on through our own experiences + working with different photographers.
〰️ A E S T H E T I C 〰️ T I P S 〰️
It will make your editing process quick and a whole lot smoother if you choose colors that already have the same warmth or coolness to them.
Create a level of depth with your photo by mixing together different types of textures for your shot. Do you have a rough coaster or a prickly succulent? Throw them in!
Another great way to create depth in your shot is to layer. Layer books, magazines, papers on your laptop. Flat lays should look clean but also “lived-in.”
Lighting + Background
Always shoot in natural light or in an atmosphere that won’t create heavy shadows. Also, pick a background that is simple, clean and not distracting from your flat lay objects.
I know you don’t want to do this after you’ve spent so much time laying everything out perfectly, but trust us on this. Cropping out parts of different objects make your shot look natural. It also gives you variety when shooting, you can take several different shots from one flat lay and use them as new content each time.
The Ifs and That’s of IFTTT
First, let’s start at the beginning, what is IFTTT? It’s a FREE automation platform that allows users to create logic statements to trigger user-specific actions through Applets that help them pair up Internet-enabled services and/or devices in ways that can make life easier—or more entertaining. We are all are connected to our apps and devices. But, how many of those interact with each other? IFTTT bridges that divide and makes each app, service, or device talk to each other and chunk different tasks for improved productivity.
Everything IFTTT can do is accomplished through Applets. These are tiny programs that you can create that use triggers (the “If’s”) to perform actions (the “Then That’s”). It’s also a simple way to introduce automation into your life if you’re not tech-savvy. By implementing an IFTTT applet you are able to skip monotonous daily tasks and get more important things done.
Examples of an applet might be:
* If you make a call on your iPhone, then a log of that call is added to a Google document.
* If you add a new item to your Amazon Alexa shopping list, then it will be added to your Evernote app.
* If (when) the season changes on Mars, then you’ll get a smartphone notification about it. (Yes, this is an actual IFTTT applet!)
Once you design and activate an Applet, IFTTT does all the behind the scenes work without you having to remember it again, you will be able to enjoy a new level of interconnectivity! You can also turn Applets on and off and edit and even share them with the IFTTT community. If I haven’t convinced you that allowing IFTTT to automate your life is worthwhile, then see below for just a few benefits of IFTTT:
The Best IFTTT Recipes for Social Media Automation:
Want to get started? Try it out by going to: https://ifttt.com/
At Mixed Media Marketing Group, we are constantly listening to podcasts to feed our brains with new ideas and inspiration. We built a list of our current favorites that give us that weekly boost. We would love to know what's on your list!
1. The Goal Digger Podcast
We love Jenna Kutcher! This podcasts brings you the the productivity tips, social media strategies, business hacks, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer.
2. The Gary Vee Audio Experience
Gary Vaynerchuk is an incredible entrepreneur, CEO, investor, vlogger, and public speaker. On this podcast you'll find a mix of #AskGaryVee show episodes, keynote speeches on marketing and business, segments from DAILYVEE video series, interviews and fireside chats.
3. The Influencer Podcast
The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of today’s top social influencers. Julie brings you marketing and branding strategies with Marie Forleo, Amy Porterfield, Lauryn Evarts of The Skinny Confidential, Melyssa Griffin and more. Through each episode, learn how to strengthen, monetize and build your own industry-leading influence.
4. Online Marketing Made Easy with Amy Porterfield
How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. Each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business.
5. Building a StoryBrand
If you’re frustrated because you struggle to get the word out about your product or service, the Building a Story Brand Podcast will help. This podcasts brings practical advice about clarifying your message and growing your business. Don and the StoryBrand team talk about the power of story formulas to get people talking about your brand. This one is all about getting your message out, growing your company, and standing out in the marketplace.