Here are our top tips + tricks for creating your own flat lay and how that helps your brand communicate with it's audience.
Tell a Story
Flat lays are a great way to add variety to your social media content. They are more than just a pretty set up...flat lays can and should tell a story to give your followers a glimpse into your day-to-day lifestyle and behind the scenes.
Get Creative + Keep it Relevant
There are hundreds of flat lay categories, from clothes to office supplies to food to travel... Be sure when putting together your flat lay, it stays relevant to the brand. It wouldn't make sense for a travel company to do a flat lay of clothes, UNLESS they are talking travel-wear tips! It wouldn't make sense for a grocery store to do an office supply flat lay UNLESS they are talking about their work environment or maybe they're hiring for an office position.
Build a Personal Connection
The biggest struggle with promoting a brand over a person is building relationships with it's followers. As we mentioned earlier, flat lays give your audience a glimpse into the day-to-day. This helps brands build a PERSONAL connection to it's tribe and fosters a connection with it's customers.
Now, since we all know you need to match great content with an equally amazing image, here are some photo tips we've picked up on through our own experiences + working with different photographers.
〰️ A E S T H E T I C 〰️ T I P S 〰️
It will make your editing process quick and a whole lot smoother if you choose colors that already have the same warmth or coolness to them.
Create a level of depth with your photo by mixing together different types of textures for your shot. Do you have a rough coaster or a prickly succulent? Throw them in!
Another great way to create depth in your shot is to layer. Layer books, magazines, papers on your laptop. Flat lays should look clean but also “lived-in.”
Lighting + Background
Always shoot in natural light or in an atmosphere that won’t create heavy shadows. Also, pick a background that is simple, clean and not distracting from your flat lay objects.
I know you don’t want to do this after you’ve spent so much time laying everything out perfectly, but trust us on this. Cropping out parts of different objects make your shot look natural. It also gives you variety when shooting, you can take several different shots from one flat lay and use them as new content each time.