Not sure what to post on IG Stories? We've got you.
If you haven't jumped on the Instagram stories train, no worries. Our best advice is to just start! You will get better as you go, but like we always say...consistency is KEY!
Instagram stories are one of the BEST ways for businesses and brands to become more personable and relatable to their followers. Stories also keep you top of mind even if you aren't doing daily posts on your actual Instagram feed.
Here are some great ways to dive in:
1. Behind the Scenes
Social media followers love to see the behind the scenes of a business. They love to know who is running the show and what the day-to-day looks like in your business. You may think this is boring, but it's not! People really love and connect to this type of content. This is a great way to talk about your work, team, products and events without being salesy!
2. Q+A Sessions
Set aside a time at least once a week where you let your followers know you are open to answering any questions! This will give you so much insight into what your customer is thinking. Listen up, because this is valuable information for you and your brand!
3. Promote an Event in Real Time
If you are holding an event or a grand opening where you want as many people as possible to show up, start getting on Instagram stories every day during the week of your event, and then as much as possible on the day of! This keeps you top of mind and shows people what they are missing out on if they don't stop by!
4. Try an Instagram Takeover
If you love Instagram and know your customers are on this platform, but you don't have as much time as you'd like to hop on Instagram Stories, try letting a blogger or influencer takeover your Instagram stories for a day! Just make sure it's someone that has a similar audience and it makes since for your brand to collaborate with them! It's all about adding value to your followers.
5. Offer Special Deals or Flash Sales
Instagram stories are a great place to host special promos or sales that are up for a limited time. Stories expire after 24 hours, so it's a great option if you don't want all of your promos living on your Instagram feed.
Let us know if you give any of these a try! Don't forget to add in hashtags and location details on your stories so that they become even more discoverable!